Where AI strategy meets brand trust and human-centric leadership.
David McBride translates doctoral-level research into actionable marketing strategy. Whether you lead a brand, run a consultancy, or need a coach who has done the work, this is where it starts.
Three pillars. One framework.
Research, content, and coaching built around the same unifying question: how do organizations grow trust and performance in a polarized, AI-driven world?
Branded in a Divided World
A show about how modern brands navigate trust, identity, and strategy in a polarized marketplace. Academic research meets real-world case studies and expert interviews, hosted by David McBride.
Hear the episodes →
The ROI of AI-Driven Marketing
Executive DBA research at Penn State Smeal explores how companies measure and maximize AI-powered engagement, balance personalization with trust, and sustain growth through economic volatility.
Read the focus →
Coaching for Visionary Leaders
Elite coaching for entrepreneurs, executives, and marketing professionals ready to elevate strategy, optimize ROI, and lead through digital transformation with clarity and conviction.
Explore coaching →
Branded in a Divided World
Exploring how modern brands can thrive in an era of societal polarization, fractured trust, and cultural complexity. Hosted by David McBride, Strategic Transformation Leader and Executive Doctoral Student at Penn State.
Each episode brings together academic research, real-world case studies, and expert interviews to unpack how companies align internal values with external brand positioning.
The Future of Marketing ROI in an AI-Driven Economy
Pursuing my Doctor of Business Administration at Penn State Smeal College of Business, I focus on the intersection of AI, economic resilience, and marketing ROI. My upcoming book (2027) will translate this into a practical playbook for marketing leaders navigating rapid technological change.
Redefining marketing through strategy and innovation.
David McBride is an Executive DBA candidate at Penn State Smeal College of Business, bridging the gap between economic principles and marketing strategy. His career spans global digital transformation, AI-powered marketing, and operational efficiency.
His work is dedicated to shaping the future of data-driven marketing ROI. His upcoming book (2027) will explore how marketing leaders must adapt to the evolving economic landscape by balancing AI automation with human-centric strategies.
David offers elite coaching for business leaders, entrepreneurs, and marketing professionals looking to elevate strategy, optimize ROI, and navigate digital transformation.
Transforming economic marketing by bridging AI, strategy, and human-centric innovation for the leaders and organizations willing to build what comes next.David McBride — truststrategy@mcbridedavid.com
Coaching for visionary leaders and strategic innovators.
Elite coaching for business leaders, entrepreneurs, and marketing professionals. Whether you are optimizing ROI, navigating a digital transformation, or redefining your brand positioning, the work starts with strategy grounded in research.
Professional Gallery
Select photos from events, speaking engagements, and research work.
Let's build the future together.
Whether it is a coaching inquiry, research collaboration, podcast appearance, or speaking request, reach out directly.
Send a Message
Message received.
David will be in touch within two business days.