Research-driven insights into how sociopolitical brand stances reshape consumer trust, employee alignment, and organizational resilience in polarized markets.
Branded in a Divided World is a podcast dedicated to exploring how modern brands can thrive in an era of societal polarization, fractured trust, and cultural complexity. Hosted by David McBride, Strategic Transformation Leader and Executive Doctoral Student at Penn State, this show investigates the evolving intersection of branding, organizational culture, and strategic leadership.
Each episode brings together insights from academic research, real-world case studies, and expert interviews to unpack how companies can align internal values with external brand positioning. From navigating cultural backlash to building brand resilience through identity and trust, this podcast offers thoughtful perspectives and actionable strategies for marketers, leaders, and changemakers seeking to lead with clarity in a divided marketplace.
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Season one of David's first show explored AI-powered personalization, automation, trust, and the economics of marketing transformation.
Currently pursuing my Doctor of Business Administration at Penn State, I focus on economic marketing strategies and the ROI of AI-driven marketing. My research explores how businesses can balance AI, automation, and human-centric engagement to maximize long-term profitability.
In today's rapidly evolving business landscape, AI-driven marketing strategies are transforming how organizations engage with consumers, optimize resources, and drive profitability. My doctoral research at Penn State Smeal College of Business explores the intersection of AI, economic resilience, and marketing ROI.
How businesses can measure and maximize the effectiveness of AI-powered customer engagement, predictive analytics, and automation.
Examining how organizations can enhance personalization without sacrificing trust, creativity, and consumer connection.
Understanding how marketing leaders can leverage AI to navigate economic downturns, improve efficiency, and drive sustainable growth.
Executive DBA Scholar | AI-Driven Economic Marketing Strategist | Author | Podcaster | Visionary Business Consultant
The Smeal Executive DBA program is designed for senior-level leaders, offering a flexible, hybrid format that combines in-person and remote learning. The curriculum includes core courses such as Marketing Management, taught by Dr. Stefan Wuyts, which emphasizes both conceptual and applied aspects of marketing management. This program aims to bridge the gap between knowledge and practice, preparing students to address complex business challenges through applied research.
David McBride is an Executive DBA candidate at Penn State Smeal College of Business, focused on bridging the gap between economic principles and marketing strategy. With a career spanning global digital transformation, AI-powered marketing, and operational efficiency, David's work is dedicated to shaping the future of data-driven marketing ROI.
His upcoming book (2027) will explore how marketing leaders must adapt to the evolving economic landscape by balancing AI automation with human-centric strategies.
I offer elite coaching for business leaders, entrepreneurs, and marketing professionals looking to elevate their strategy, optimize ROI, and navigate digital transformation.
Questions first? Reach me directly at info@davidmcbride.com.
